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Marketing data, current and trusted, on your enterprise data platform

Maintain the product groupings, hierarchies, and reference data behind your marketing dashboards and campaigns, in a familiar grid, validated as you type, ready for the next campaign decision.

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Why NextTables

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Marketing dashboards you trust

When the reference data behind every report is current and validated, campaign decisions start from accurate numbers.

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Maintenance at marketing speed

When marketing adds a new product, segment, or region, the change lands on the platform directly and every connected dashboard reflects it instantly.

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One marketing source of truth

Each owner maintains their own slice of marketing data, scoped to their brand, region, channel, or segment, on the platform the business runs on.

Maintained by marketing

Marketing maintains its data on the platform

Marketing maintains product groupings, hierarchies, and campaign master data directly on the enterprise data platform, inside the framework the data team designed. A new product line appears in every connected dashboard, instantly.

  • Edit product groupings, hierarchies, and campaign master data in a familiar grid
  • Search by product group name: type "granola," pick "Granola Bars (G9)"
  • Bulk-update or drop an Excel file for larger rollouts, validated row by row
maintained by marketing copy
In the campaign view
In the campaign view

Group fixes happen where the campaign reads from

NextTables apps drop directly into the campaign dashboards marketing already reads from. Spot a product missing from a grouping, fix the grouping in the same view, the chart picks up the change instantly.

  • Embedded in SAP Analytics Cloud, Power BI, and Tableau
  • Edit a row inside the dashboard view; the change is live on your enterprise data platform and the chart picks it up immediately.
  • Generally available on SAP Business Data Cloud and Databricks; Snowflake and Microsoft Fabric on the roadmap
Before the campaign reads it

Every value validated before the dashboards roll it up

Every value is checked against your platform's reference data before it reaches the table. Product names, weight entries, group codes: each verified row by row. Campaign decisions start from numbers marketing already trusts.

  • Product codes verified against your reference lists automatically
  • Business rules enforced before the row saves
  • Group codes checked against master data on import
  • Every row reaches the dashboard validated
NextTables for Marketing
by brand-by region-by channel
By brand, by region, by channel

Each owner edits the slice that belongs to them

Each marketing role, brand manager, regional lead, segment owner, has its own view and edit rights, set once by the data team and enforced automatically. The same reference data table is shared safely across every brand, region, and product line.

  • Brand managers scoped to their brand; regional leads to their geography
  • Segmentation owners scoped to the segments they own
  • The data team defines the boundaries once; marketing maintains the values inside them
  • Every change carries the editor's identity and timestamp for audit

Built for the stack you already run

Embedded in your BI dashboards and running on your enterprise data platform. Your business data never leaves it.

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Generally available on SAP Business Data Cloud and Databricks. Snowflake and Microsoft Fabric on the roadmap.

 

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Explore NextTables for marketing

Try NextTables for free for 60 days, or start with the deck.

Frequently asked questions

1. Can our marketing team maintain product groupings and segments themselves?

Yes. NextTables apps are designed for business teams. Marketing owners maintain segments, product groupings, and campaign master data in a familiar grid, with validation at entry against the platform's reference data. The data team sets up the app once and defines who can edit which rows, then marketing runs.
2. How does NextTables connect to our BI dashboards?

NextTables is BI-agnostic. Data maintained through NextTables appears instantly in SAP Analytics Cloud, Power BI, and Tableau, on the same platform every BI tool reads from. NextTables apps also embed directly inside any BI dashboard that supports web objects, so updates happen in the same context where the team consumes reports.
3. Does NextTables replace our CRM or our segmentation tool?

NextTables works alongside them. It maintains the data on your enterprise data platform that drives analytics and AI: product groupings, customer segments used for reporting, campaign master data, channel and region mappings. Your CRM continues to own customer records and operational segmentation; NextTables owns the on-platform reference data your dashboards and AI models read from.
4. How is this different from a shared spreadsheet?

NextTables runs directly on your enterprise data platform. Every change is validated at entry, authorized down to the row, and immediately visible in every report. For mass changes, marketing teams can edit at the scale of a spreadsheet: bulk updates and Excel uploads are validated row by row before they reach the platform.
5. Which data platforms does NextTables support today? NextTables is generally available on SAP Business Data Cloud (Datasphere), SAP BW, and Databricks and PostgreSQL. Snowflake and Microsoft Fabric are on the roadmap.
6. Where is our marketing data stored? Your business data stays on your enterprise data platform at all times. NextTables stores only configuration metadata: the definitions of your apps, validation rules, and access roles. Your platform owns the data; NextTables owns the configuration that makes it editable.
7. Does NextTables use our SSO?

Yes. Sign-in goes through your enterprise SSO (Microsoft Entra ID or Google Workspace). The data team defines row-level permissions once; marketing maintains the values inside them. No new accounts to manage.